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FINAWEAR...elevating our sameness

Cultural Appreciation by way of Finawear, wearable Indigenous Art by Shar Wilson, Gitxsan Artist.

**ALL LEGGINGS & CAPRIS ARE MADE WITH FABRIC MADE IN CANADA!**

Shar made it to Dragon's Den!

  • The beginning...

  • Shar started her business as a result of a life changing event. She navigated through this change by teaching herself how to create her Gitxsan art and printing them on clothing, including yoga leggings.
  • Working through it all...

  • Shar continued to work hard and work at her business, Finawear. She believed that there was something there and wanted to follow through with the idea. She found it while in her most vulnerable place. As is the case with most Indigenous entrepreneurs, there was no easier path to take.
  • The Pitch

  • Shar made it to the Dragon's Den and she pitched her business, Finawear, cultural appreciation by way of wearable Indigenous art, to the Dragons. The episode aired in November 2018. She has been busy ever since and has continued to work at growing her business. Today, Shar helps other young entrepreneurs with their businesses and carries on with hers. She has appeared on APTN, many newspaper articles, she has been featured in a Victoria magazine. She does this all in an effort to raise awareness to cultural appropriation and the lack of participation of Indigenous peoples in the Canadian economy.

The beginning...

Shar started her business as a result of a life changing event. She navigated through this change by teaching herself how to create her Gitxsan art and printing them on clothing, including yoga leggings.

Working through it all...

Shar continued to work hard and work at her business, Finawear. She believed that there was something there and wanted to follow through with the idea. She found it while in her most vulnerable place. As is the case with most Indigenous entrepreneurs, there was no easier path to take.

The Pitch

Shar made it to the Dragon's Den and she pitched her business, Finawear, cultural appreciation by way of wearable Indigenous art, to the Dragons. The episode aired in November 2018. She has been busy ever since and has continued to work at growing her business. Today, Shar helps other young entrepreneurs with their businesses and carries on with hers. She has appeared on APTN, many newspaper articles, she has been featured in a Victoria magazine. She does this all in an effort to raise awareness to cultural appropriation and the lack of participation of Indigenous peoples in the Canadian economy.